Growth Marketing Manager

Location: Fairfax, Virginia
Type: Full time
Salary: $100,000 - $130,000
Reports to: COO

About MyStudio
 

MyStudio is the software that runs martial arts schools and boutique fitness studios. Roughly 2,500 studios use us to manage memberships, schedule classes, check students in, and collect payments — about $470 million in payment volume a year. We are ten years old, founder-run, and profitable. No outside investors telling us what to do.

We're looking for a performance-driven Growth Marketing Manager to own and scale our top-of-funnel revenue engine at MyStudio — increasing brand awareness among our ideal customer profile and converting that awareness through the funnel. You'll be responsible for driving new business (acquisition) through both paid and organic channels, with the goal of generating qualified leads and trials for our inbound sales team to convert to paying members.

This is a hands-on role where you'll develop and execute strategies end-to-end, from concept to conversion. You're not just running campaigns—you're building sustainable growth systems that consistently deliver pipeline and revenue.

As a key member of our marketing team, you’ll bring a proven background in building and optimizing growth-focused marketing programs that create awareness, drive engagement, generate pipeline, and convert customers over time. You’ll work directly alongside your manager (our COO), so  this is a hands-on execution role, not a strategy-and-delegate one.

Location: Fairfax, VA. This is a hybrid role, with Wednesdays remote.
 

What You'll Do:

• Execute campaigns across paid search, paid social, email, content/SEO, and partnerships — from concept through execution
• Build lead nurture and win-back programs in HubSpot that move leads from awareness to trial to paying customer
• Improve conversion across the full funnel, including landing page changes that lift paid campaign results
• Edit and adapt content (especially video) into platform-ready assets, then launch and optimize the resulting campaigns
• Handle the technical backend of ad platforms — install pixels/conversion tracking, set up Business Manager, and configure campaigns across Meta, LinkedIn, Google, and Instagram
• Build and maintain HubSpot dashboards to track campaign performance against demo/pipeline goals
• Own a lead, demo, or pipeline number set with your manager, and use performance reporting to decide what needs to change
• Partner with Sales, SDRs, Onboarding and Account Managers to set lead handoff rules and report results through to closed deals

What We're Looking For:
 

Must-haves:

• 3+ years of growth marketing at a software company selling to small businesses through demos, owning a lead, demo, or pipeline number. This is an individual-contributor role with no direct reports.
• Improved conversion across the full funnel, including landing page changes that lifted paid campaign results
• Built lead nurture and win-back programs in HubSpot or a similar tool
• Ran paid search and paid social campaigns, including conversion tracking, either directly or by directing an agency
• Set lead handoff rules with a sales team and reported results through to closed deals
• Performance-driven mindset with strong analytical skills and hands-on use of marketing analytics tools (HubSpot, Google Analytics, GA4, Clarity), using the results to decide what needs to change
• Collaborative team player who works well across functions
• Self-starter who can identify opportunities, test new ideas, and iterate quickly

• Content marketing, SEO, and AI search
• Partnership marketing, and building community in channels such as Facebook groups

Interested? Let's grow together.

Please read this posting carefully, visit our website (www.mystudio.io), learn about us, and then apply. We are excited to grow our team, so if you're a good fit, expect this process to move quickly. Our process typically includes:

1. Initial conversation with our HR team
2. A virtual interview with your potential manager
3. A light case study with an onsite presentation

Please note this job description is not designed to cover a comprehensive listing of activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities, and activities are subject to change.

MyStudio is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All offers of employment are contingent upon clear results of a thorough background check